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CORE Group Marketing CORE Group Marketing announced that Fredrik Eklund has joined the firm as vice president. Prior to joining CORE Group Marketing, Eklund worked at JC DeNiro & Associates While there he closed...(Continue Reading)Marketing is key in an era of increased competition Certainly, the theme was catchy, at least for a movie: "If you build it, they will come." Unfortunately, movies are often about make-believe....(Continue Reading)Local-based, alternative-marketing strategy could help save more small farms The long, historic trend in U.S. agricultural development has been toward ever-fewer, larger farms--a process some have likened to being on a treadmill....(Continue Reading)A key strategy to revenue growth: the right marketing infrastructure: not all successful revenue strategies are focused externally. Sometimes the strongest Rather than examining strategies and programs that build revenue, this month's column looks at marketing organizational structure and resources and how their unique deployment can achieve desired r...(Continue Reading)Crying foul: scholars examine the consequences of sports marketing In recent years, scholars have increasingly joined with activists to challenge marketing aimed at children. It is a widely accepted belief that marketers ......(Continue Reading) |
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